Can you feel the excitement in the air? 2011 was great, 2012 is shaping up to be even better. As thousands of event professionals are about to embark on a journey of creative showcases and …

This last year we traveled to the West Coast then back home to the East Coast, attended all the hottest event trend focused tradeshows and put together a list of our favorite trends for 2012.

Our new website is all about engagement. The new ROI. Return on Influence. Now to keep you interested and engaged with what we have to say, we know is going to be quite a feat. …

The boss calls and says “let’s have an event!” So you gather the team and the first wave of brainstorming is done, the reasoning for and why for the event is established. Now it’s time …

Big companies can afford a Super Bowl ads, you can’t (true) so don’t try and buy their (potential clients) attention with a magazine or a banner ad, earn it by sharing knowledge and teaching …