You may have wondered why our company’s name has an exclamation point and what it says about our brand. To explain, we must first take a look at the history of the exclamation point.
Forty-three years ago the exclamation point was added to the keyboard to express strong emotion and communicate excitement….similar to exhilarate don’t you think?! Before it was added to the keyboard as SHIFT + 1, typists would put apostrophes (‘) on top of periods (.) once the paper was printed.
People are always wondering when and if exclamation points should be used – Is it appropriate? Is it grammatically correct? Is it professional? Mignon Fogarty, the author of Grammar Girl’s Quick and Dirty Tips for Better Writing said, “There’s no point in being unnecessarily staid if you’re afraid it will offend someone.”
In other words, if you are looking to stand out and be adventurous in your words and endeavors then go for it! We believe the exclamation mark suits our company perfectly as our symbol. Hence why you will see it on our emails, shirts, nametags, etc. When you see an exclamation mark… think of us and be exhilarating!