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The Exhilarate team was contacted to produce a surreal brand experience for the launch of a new airline during the finale luncheon of the U.S. Travel Association’s largest international tradeshow, Pow Pow in San Francisco, CA. In conjunction with the product launch, we were also to design accompanying marketing themes and deliverables. Our Change is In the Air event incorporated brand education through live entertainment and dance that served as a product simulation for over 5,000 guests.